Redefine Villa Hospitality

Originally built to be a boutique hotel, with 8 rooms, sleeping 16 - The Aven was ready to move into its “grand” hosting era by pivoting into the Private Villa Rental market of Cape Town. Earmarked as the best luxury villa of Camps Bay - we set out to recreate the scenes of what it means to stay (and play) in the best of Cape Town villas. 

Website and Visual Brand Messaging

We were here to create a new website with bold imagery showcasing the space, opportunities and location. The villa itself made this an effortless task - it was a dream to shoot. But to me, what makes any destination villa ‘incredible’ is that it should feel like home. 

PRODUCTION STYLING 

The Aven is grand, it’s bold, and it has a very summer / sunny feel to it, but at the heart of travel and hospitality is ‘coming home’ to a space that is either tranquil on holiday, or a haven during conference week. 

Not many villa’s or homes can offer this dynamic feel like The Aven - it has a very conscious design that can take you on a sunny Ibiza like poolside feel, to a very romantic and intimate elope wedding setting. The clever concept of this space opens it up to being booked by a corporate group with its endless private corners, working desks, meeting spaces and some. 

I always opt for a dynamic venue space, and The Aven has various hospitality rooms with a separate dedicated kitchen. Wherever you would like to host in this space is guaranteed to be private and has a very low ‘event’ impact on the experience. Meaning it doesn’t feel like this massively orchestrated event but rather an effortless affair. 

I am a sucker for this style of hosting. I’ve seen it in motion and it makes the world of a difference! While many prefer the golf course for signature deals - there’s a select few that need a think tank setting and summit hub that goes beyond the greens. And we’ve seen with recent Summits to Cape Town, the impact of this intimate celebration style with friends - you have the opportunity to connect but also introduce key relationships. The key to this would be your team - the real magicians making these venues humm. It requires a light but powerful footprint to ensure the details that matter are there to stay. ➡️ (Designed Meetings & Events will tell you all about it.)

Happy to help you curate that experience - Let’s talk! 

📸 Images courtesy of The Aven.