It’s about

time we met

I'm Elsj - an Events and Planning Specialist based in Cape Town, South Africa. It's been over 15 years - giving away my age here... - in the world of Events, Hospitality, and Planning - and I've had the privilege to be in a very specialized side of the industry. During this time I have navigated the thrilling world of commercial event development, hosted pioneering hospitality suites, and taken care of very delicate and detailed projects.

It's not for the faint-hearted - but a process that will forever keep you humble and deliver some great (and entertaining) memories.

See me as your plug in support - here to help you make it happen!

I’ve been in the events and hospitality world for over
15 years and it was everything I did not expect it to be!

I’m Elsjé - my friends call me Elsj - pronounced with a shhh in the end, so ‘Elsh’. 😉

I’ve been in the events and hospitality world for over 15 years and it was everything I did not expect it to be! Originally I intended to be a traditional Wedding and Events planner - but I soon found myself in a role as a commercial events “developer” of sorts - where I created internationally acclaimed events and hospitality spaces with powerful brands. All done for the world's visionaries, decision-makers, and leaders - ensuring consistency and flawless execution.

This space was (almost) effortless for me; it’s always been very natural for me to dig into a concept, dream a little bigger, and make magic around it. To optimise, enhance and engage seemed like the obvious thing to do - and I had amazing platforms to do that with. It set the stage for my mind to play in a world of constructive packaging and a highly considered way of planning and executing these events.

I found this was something my clients (Both corporate and private) appreciated about my approach - As planners, we’re not here to just line up the suppliers, or make a couple of plans, print a pretty menu or two, and call it a day - respectfully, anyone can do that. (You’ll soon learn I struggle with the ‘zipped-lipped’ concept.)

But rather show up to create actual magic - it should be to look at what is truly required, gather this in the most efficient and cost-optimised way, steward the money, the process and the execution - and keep the objective, purpose and clients top of mind.

(Naturally, I’ve had some heated conversations with peers around this level of accountability… And very happy to continue to have them…)

In a nutshell - I love creating bespoke moments, in a very effective way - and running a simple operation.

In a world that is extremely trend-focused, I choose to work with those who opt to play within excellence - and those who require pure authenticity to create that version of their best.

I’m not here to reinvent the wheel. I’m here to make it happen. 

“Working with Elsj is being part of a network of great people, all of whom want to see you succeed.

Personally, I love working with people with the same vision and end goal as me, and that is to try and be the best, and eventually become the best.”

You’ve made it
this far…


I might as well
spill the beans of what inspired this
way of working….

My first day I was the kitchen sculler and the wedding car driver to a vintage Rolls-Royce, Silver Cloud - she was a beaut and such a pleasure to drive! I started as a wedding coordinator at the world-renowned Val de Vie Estate, hosting beautiful brides and families with monumental celebrations. My curiosity for hosting and development led me to pioneer and lead Africa’s most esteemed polo events. We doubled in size, hosted international brand partners, and had an incredible time building and doing great things.

With polo events, we have the best playing pony, and I firmly believe we all deserve a bit of indulgence after great success. 🐎

I was hungry for a bit more attention to detail people and a considered working style of hospitality  - about 6 years later, I joined the formidable EQUUS Group. We started to unpack hospitality at key spaces across the country and hosted only the best at selected events.

This space holds such a special place in my heart - simply put; it is packed with extraordinary people, atmosphere,

excellence,beauty and beat.

Here we came, we curated, and we conquered - to date EQUUS carries a sold-out status.

Along the way, I wanted a bit more diversity and ‘once in a lifetime' type projects were calling my name. 



I was invited into the world of art - executing exhibitions at international art fairs, and assisting artists in bringing their vision into a reality.



This was a very new but happy space for me - at the center of every question we had to consider; the viewer, artist, vision or meaning.

It pushed my approach to truly apply 'meaning - filled' plans and applications in what I do.

And all this brings me

to this point…

Where I get to curate events, experiences, and gatherings (whatever we want to call them) for an audience that is desperate for their co-pilot to the world of planning and take over their planning needs.

Whether I work with creative brands, business pioneers, or formidable hosts - I plug in as an extension to you.



At the end of the day, I want to see you thrive.

This was cool - but let’s get down to business.

In short - My name is Elsj - I create experiences, memories, events,
retreats, and celebrations - for those seeking a wing-woman to make it happen.

My version of
living the dream …

… would be to continue my work in creating magical moments, in curated spaces for timeless memories with authentic connection.

And I’d like to help you with that.

2025
Goals

Education

Offer a space for the next generation of creators, coordinators, planners and business owners. Creating access to real application methods, - opening the playing cards of seasoned minds, and empowering self-starters, leaders, and solopreneurs - to create something of their own.

CULTURE

Sharing wins and losses, yes and no-no’s - cultivating a conversation where genuine support requests are met with honest feedback, ideas, sharing of tools or resources. It’s a space where they want to see each other thrive - and a win-win mentality for everyone on board.

COLLABORATION

More than a label or a tag - by removing the ‘click’ mentality. Zero separation from where I am and where you are in the industry. There is no line of differentiation - there’s my strength and then there’s your strength - which is a form of ‘together’ and equal.

If you’d like to get behind this or hear more about it - Let’s talk.