It’s About Time We Meet. 

We shape experiences,
run operations, and execute events. 

ABOUT

With 15+ years in the industry, we’ve worked across international flagship events, high-touch hospitality suites, and annual programs that grow year after year.

Our work is shaped by operational design first: clear structure, practical delivery, and seamless execution.

We build teams the way great events require them – a curated network of specialist freelancers, suppliers, and partners assembled to match the specific goals, scale, and personality of each project. 

 

At the heart of what we do is alignment – taking your objectives, merging them with the possibilities of the industry, and turning them into well-run, well-designed event moments that make sense and make impact, one step at a time.

Our Past Clients

It’s been a privilege. 

Val De Vie Estate + Veuve Clicquot Polo Masters 2011 – 2015 + Pink Polo 2011 – 2014 + Baruk Petroleum + Christopher Moller Gallery + Mon Amie Max + Equus Group + Nedbank International Polo + Asset Property Group + Moller Productions + Tony Gum + Aston Martin + Superwoof + Goosen Van Der Walt Wealth Managers + British American Tobacco South Africa + Nedbank + Dennis Osadebe + Bentley International + The Aven + Prime Media + Aleng Group + Buchu Capital + Julius Baer + Kingly Clark + Speed Classic Cape Town 2025

Our work in Practice

High-Impact Track Record 

Intimate Events & Gatherings

Should we make this official? 

If you’re exploring support, need a sounding board, or shaping something big –

we’re ready when you are.

THE TEAM

Meet Our Team

We scale to meet the moment. 


Our team is nimble, seasoned, and built for the long haul. We collaborate with leading vendors, conferencing, and production specialists to deliver high-touch, high-impact gatherings across South Africa.


Together, we form a powerhouse of scale, precision, hospitality curation, and brand-led design – it’s a team that makes the impossible feel seamless.

What Our Clients Say

What the experience looks like from their end.

ABOUT ME

Meet Elsj

I’m an event producer and hospitality operator with 15+ years leading commercial events, flagship programs, and high-value guest experiences. My approach is structured and operational at its core –  clear systems, calm delivery, and a focus on what actually makes an event work. It’s a privilege to collaborate with both our clients and industry professionals – and our best work is because of the incredible people who made that happen! If we’re not your ideal solution – feel free to reach out for a quick chat, we might just know someone who is the perfect fit. 

I started howtoplanevents.com as a solutions platform for the next generation of planners – a space for emerging talent and hungry learners to access the field-tested systems I’ve used in the industry for years. We’d love to hear from you and how we can support your career or next steps into an incredible industry! 

POSITION 

Event Producer • Hospitality Operator • Program Lead • Educator

EXPERIENCE

15+ Years

LATEST PROJECTS

Elsje 15 Scaled E1764087705797

EMAIL

LOCATION

Cape Town • South Africa – and Beyond. (CAT • SAST)

STAY IN TOUCH

We plan, produce, and deliver events built to perform. This is your integrated support solution for dynamic Projects and Event programs. 

How Can We Help?

Stay In Touch

Sign up to hear about upcoming projects, ticket sales, launches, updates, and event things. 

Take a closer look

Download the catalogue to learn how we can support your next project. We’d love to talk!